On the night of Saturday, May 20, 2023, the Africa's Movie Viewers' Choice Awards (AMVCA) lit up the skies of Lagos, dazzling attendees with its brilliant array of African stars, moviemakers, and cinematic masterminds. Hosted annually by Multichoice, the AMVCAs have come to be seen as the highpoint of Africa's cultural diversity, celebrating exceptional productions and performances that have enraptured audiences across the continent and around the world. Now in its 9th year, the three-day event was a melting pot of creativity and inspiration, showcasing the best of African talent. The awards night, which took place at the prestigious Eko Convention Centre, was a culmination of the three-day event lineup which was proudly supported by Interswitch Group's brands - Quickteller, the leading consumer digital payments platform and Verve, Africa’s leading payment cards and digital tokens brand. Joining other film industry giants and senior representatives from the corporate sector for the awards presentation, was Interswitch’s Group Head, Brands and Communications, Tomijogun Ogunlesi, who presented two awards - Best Movie (Drama/Comedy) West Africa and Best Television Series (Drama/Comedy), adding to the glamour of the event. But the AMVCAs were not just about awards. This year, the event lineup also featured a cultural exhibition and runway show that displayed the opulent designs and colors that are quintessentially African. In addition, was an after-party that closed out the exciting events. Interswitch is a fervent supporter of Africa, Africans and African industries including the creative arts industry, believing that the growth of the industry will not only create jobs and boost the economy but also help to tell Africa's stories to the world. The AMVCAs, with its array of talented starts, filmmakers, and television producers, provided the perfect platform for this purpose. Quickteller and Verve's sponsorship of the 9th Africa Magic Viewers' Choice Awards was a testament to their commitment to
Tag: Multichoice
Multichoice Opposes Nigerian Senate On Pay-Per-View – Naijanewsdirect
The dominant broadcast service provider, Multichoice Nigeria Thursday disagreed with the proposed plan of the Senate on reduction of the tariffs being paid by viewers. The Multichoice was the only broadcast service provider to vehemently opposed the proposed pay-per-view out of almost all stakeholders that turned out at a one day public hearing organized by the Senate Ad-hoc Committee on “Pay-TV Hikes And Demand for Pay-per-view subscription model,” headed by Senator Aliyu Sabi Abdullahi. The broadcast service provider in its submission to the Committee defended its stand and cited challenges in the communication industry as reasons there should be price hike, particularly the lack of power and insecurity rocking the nation. In his oral submission at the Committee, the Chief Executive Officer (CEO), Multichoice Nigeria, John Ugbe, said the pay-per-view will hurt the economy, insisting that for the past 27 years of their operations, the model being planned by the legislators would not augur well despite Nigeria’s free market economy. He urged the parliament to allow them to determine what Nigerians pay, noting that Nigeria doesn’t have the.consucove environment, either. “Pay television services compete with other services for subscribers’ disposable income, including existing broadcasting services (public, commercial free-to-air and other pay television services), and other entertainment services, such as YouTube, Facebook, cinemas, video rental outlets and DVD retailers. “The demand for pay television services fluctuates and is very sensitive to the price a subscriber has to pay and affordability factors.” The position of Multichoice was contrary to the of the TSTV, which admitted that they have been operating pay-per-view from inception after they were licensed to operate, stressing that the current model of subscription made viewers to pay for channels they don’t watch. Ugbe said: “If the subscription fees are either too high or too low, the pay television service will fail. If the subscription fees are too